NoveLin leads in health content

26 April 2012 -

Gocean >> (Symbol: 0074)

THE Malaysian palm oil industry may be in for a boost now that NoveLin cooking oil is close to its commercialisation phase.

While excitement over NoveLin cooking oil was initially due to its ability to stay liquid in low temperatures, recent studies by the Malaysian Palm Oil Board (MPOB) and Dongguk University of South Korea are starting to show that its health benefits could be the main draw for this oil.

MPOB and Dongguk University have now highlighted that NoveLin has a high content of essential fatty acids, high tocopherol and tocotrienols levels (both are members of the Vitamin E family) and a high iodine content among other things.

The presence of Vitamin E as an antioxidant combined with NoveLin's ability to remain in liquid form provides protection from oxidative deterioration, hence also reducing carcinogenic tendencies.

Green Ocean’s cooking oil factory in Klang.

 

Little known Green Ocean Corp Bhd is currently the technology licensee for NoveLin oil and has a factory in Klang producing 10,000 tonnes of NoveLin oil per year.

In 2009, Green Ocean's subsidiary Ace Edible Oil Industries Sdn Bhd entered a technology transfer and licensing agreement with the MPOB for the production of NoveLin edible oil.

NoveLin edible oil is a registered trademark technology by MPOB that was developed by its researcher Dr. Siew Wai Lin.

For the uninitiated, normal palm oil crystallises under temperatures close to 15°C, thus limiting its ability to be exported overseas, particularly in cold countries.

To compensate for this shortcoming, palm oil is presently mixed with other softer oils when exported, hence also diluting the concentration of palm oil. It is also this stumbling block that has limited the marketability of palm oil overseas.

‘A balanced fatty acid ratio is extremely important because most diets today are high on the bad fats,’ says Lee.

 

This makes it more difficult for palm oil to compete seriously with other more popular edible oils such as soya bean and rapeseed oil particularly in Europe and the colder countries.

NoveLin cooking oil makes a difference because it quite literally does not freeze under icy temperatures.

“We have been researching and developing NoveLin over the last two years before finally getting the processes right. We like NoveLin oil because of its many nutritional and health benefits,” says Green Ocean president and managing director Mckin Lee Byoung Jin.

Lee is a veteran in the Malaysian palm oil industry, having been in the sector over the last decade. In 2006, using MPOB's technology to produce biodiesel, Lee was instrumental in commercialising the production of biodiesel in South Korea

Lee says that the imbalance in diets in recent years is due to over-consumption of animal fats.
Health researchers from MPOB and Dongguk University like NoveLin predominantly for its balanced fatty acid ratio and high polyunsaturates content.

“A balanced fatty acid ratio is extremely important because most diets today are high on the bad fats, but low on the good fats. Not all fats are bad. We must consume the essential fatty acids as some of the fats cannot be produced naturally in our body,” says Lee.

In its research report on NoveLin oil, MPOB says NoveLin is considered a premium oil because it is able to achieve the balanced fatty acid ratio with cold stability of 1:1:1 (for saturates: monousaturates: polyunsaturates).

“This is important, because today's modern diet sees unbalanced fat intakes where the ratio is high for saturates and very low for monounsaturates. Today, most of the fats consumed are unhealthy because the ratio of the saturates are very high compared to the monounsaturates and polyunsaturates,” says MPOB.

The formula of 1:1:1 is also a recommendation of the American Heart Association (AHA) and World Health Organisation (WHO), which says that this ratio of fat intake is critical at any level of fat intake.

NoveLin is different from normal palm oil-based cooking oil – it does not crystallise under ice cool temperatures.

 

In the case of NoveLin, it also provides a unique combination of omega-3 fatty acids, with a ratio of n-6 (linolenic acid) and n-3 (alpha linolenic acid) of within 10:1.

Overall, the ratio of n-6:n-3 of polyunsaturates in modern diets are as high as 20-25:1, instead of a lower ratio. The n-6:n-3 ratio in the brain is 1:1 and in fat tissues 5:1,
The World Health Organisation guidelines for a healthy diet recommend a ratio of not more than 10:1.
MPOB says NoveLin oil has about 2% to 4% Omega-3 fatty acids which provides a n-6:n-3 ratio of about 5:1.

Omega-3 fatty acids are considered essential fatty acids which are required for the body to work normally. As it is not made in the body, it needs to come from one's diet.

There have been lots of research showing strong evidence that the Omega-3 can boost heart health, lower triglycerides levels and help with rheumatoid arthritis.

Novelin's high tocopherol and tocotrienols level means that there is a natural antioxidant protecting the oil from oxidative deterioration.

Thus, Dongguk University says that NoveLin oil is suitable for frying, general cooking purposes and salad dressings.

“This ensures the stability of the oil as compared with unsaturated oils such as soybean or corn oil. It is comparable to olive oil, especially to oils with low saturate levels,” says MPOB.

MPOB has exclusively given the NoveLin licence to Green Ocean for the commercialisation of the oil since 2009. Green Ocean will pay some royalties to MPOB for the sale of NoveLin oil throughout this period.

Bigger head, bigger success

16 April 2012 - 

THE next time you assess how well a CEO is doing, check out the size of his head.

The successful man has a bigger head. No pun intended here.

    Mohd Khamil

 

If you were to really observe successful people in the corporate world, you will notice that these people are bobbing some seriously big heads around.

Lets just have a look at some of the corporate heads that have been in the news recently.

Among the more prominent are Performance Management and Delivery Unit (Pemandu) CEO Datuk Seri Idris Jala, DRB-Hicom Bhd group managing director Datuk Seri Mohd Khamil Jamil, British American Tobacco Bhd managing director William Toh, Dialog Group Bhd managing director Ngau Boon Keat, SapuraCrest Petroleum Bhd group president and CEO Datuk Seri Shahril Shamsuddin, and Rimbunan Hijau Group chairman and managing director Tan Sri Tiong Hiew King.

What do they all have in common?

Apart from being the chiefs of extremely big organisations, they have very large heads.

Their heads are a full one-seventh of their entire body lengths. In Mian Xiang, it is recognised that intelligent and more successful people tend to have bigger heads.

Toh

 

It does make sense. After all, it is where our brain sits — it is the place where we gain knowledge and learn about the world. So naturally, a bigger head should be sheltering a larger brain.

In physiognomy, the head is the highest point of the body and is related to stature, wisdom and intellectual abilities. Therefore, a larger head signifies a person who achieves his successes, material wealth and status through intellectual abilities.

Just look at the bosses in your own company. Doesn’t the big boss have a big head? If unfortunately he has a small head, then it is most likely that he has trouble managing big groups of people. He just doesn’t have the head for that sort of influence.

How often have you seen the CEO of a big company with an extremely small head? If he has a normal-size head, its fine. If he has a small head on on a natural-size body, or worse, a big body, then it becomes unfortunate.

Chances are, most of his staff don’t think highly of his abilities. He probably got into that position because there was nobody better.

Tiong

 

CEOs with small heads and large hulking muscular bodies aren’t going to be exactly known for their thinking power. When the lower body is more developed, especially the third station of the body (from the waist to the toes), this person has more physical prowess. He excels more in adventure and outdoor activities and is less of a thinker.

Many atheletes or men who place huge emphasis on their physical appearances tend to have this sort of body shape — small heads on great bodies. He spends more time in the gym developing his body rather than reading books improving his knowledge.

So if you’ve got an investment banker with that body make up, you better re-think your decision. He won’t be able to figure out financial creativity or the best way to bring value to your company,

In my book Faces of Fortune, nearly all my chosen tycoons have got nice big heads. If I were to choose a tycoon just based on his big head, I can’t think of a better example that IOI Corp Bhd’s founder and chairman, Tan Sri Lee Shin Cheng — crowning his compact but sturdy body is a really big head.

He carries his head high and it is a full one-seventh of his body if not slightly more. That’s your first indication that this is a man with immense power and wealth. When you have a bigger head, you probably control something like tens of thousands of people. When you have a small head, you’re better off managing 10 people.

Jala

 

While the size of the head is important, the shape and balance of it is just as significant. The head must have corners and prominence at the right places.

If you have a leader with a shapeless head, then you’re in trouble.

A shapeless head is the sort of head which looks like God made it while he was in a hurry. He didn’t have time to properly construct the head and just gave the person a doughy dollop above his neck!

These people always lack charisma and leadership. They are never good networkers.

Corners in the front and back are especially important. You hardly see CEOs with pointy shaped heads. The pointy-shaped head is one where the top of the head is prominent and sharp.

This individual achieves a lot when he is young, typically before 30, but does not have the nescessary wisdom to give him a stable career outlook. So, typically, these people are clever, but less stable and tend to take unnescessary risks.

You are inclined to see this sort of head on very creative people, for example actors, artists, marketing and advertising people.

Prominent corners in the back and front of the head are very important.

The protusion at the back of the head is related to good memory and strength in character.

The protrusion in the front of the head is related to creativity, idealism and thinking ability. That is why clever people tend to have big heads with obvious corners especially on the back and front.

So now you know why all those biggies have some serious head!

Successful women have more manly features

19 March 2012 -

IS it always good to look like one of those nubile Japanese and South Korean models? You know, those with the round doe-like watery eyes, the small rosebud mouth, the dainty nose and the V-shaped chin?

In the world of Mian Xiang, the balance of yin and yang is extremely important. Women shouldn’t look all yin, and men shouldn’t look all yang. Yin is the gentle energy, the nurturing and more compassionate energy whereas yang energy is associated with the can-do and action- oriented abilities.

You will notice that tycoons always have strong yang features, but their features are complemented by yin (the soft flesh) which gives them ample cheekbones, and a wide and fleshy double chin.

Based on these factors, the Japanese and Korean model look isn’t one that is too ideal. It is way too yin. Too fragile, too sensitive, and she gets hurt too easily. The V-shaped chin is an indicator of a poor old age. She has fun now, but the later years aren’t great.

For the Chinese, it is always better to have a poor start followed by a good finish, rather than the other way round. So what does a successful woman look like?

To put it simply. More like a man!

A successful woman has money, wealth and confidence. She is used to shouldering huge responsibilities and making important decisions.

In today’s world, it is still men who mainly hold the position of CEO and MD.

And what does the CEO look like? He has sharp eyes, good quality eyebrows, a bigger mouth, and a fleshier nose. Now, a woman with similar features, would surely also look stronger and more confident. She may not have the superficial sex appeal of the Playboy Bunny, but she has beauty that is more intelligent.

You see, the lady who is more self-assured will have a stronger and fleshier nose. Weaker women with no stand tend to have smaller noses. This is also known as The Second Wife Nose.

The successful woman also tends to have eyes that are longer and less round as they are strategisers and more in control of their emotions.

Very importantly, the chin tends to be shorter because usually, the successful woman’s prime is in her middle years — the adrenaline and success takes place between the ages of 30 and 55. Thus, the middle portion of her face, (which is representative of those years), also tend to be the most prominent.

Sign of success: Chia’s cheeks are fleshy, an indication that she is outwardly an extremly powerful woman.

 

For our first example, let us take a look at Hong Leong Bank Bhd’s managing director Yvonne Chia.

Now look at that chin. Square and solid. It is slightly sharp, which indicates an emotional character. In normal instances a sharp chin is not ideal, but whenever it is coupled with a spacious hired help palace, then it becomes auspicious.

The hired help palace is measured by the width and length of the chin. It has got to be wide and roomy. Chia’s hired help is favourable because it means she gets support from people to execute whatever grand plans she needs to achieve.

As Chia’s chin is almost as prominent as the mid-portion of her face, this shows that her successes continue to her mature years. She is currently 59, and the age points over the next 10 years are below the lower lip and the chin area. The expansive chin shows that she isn’t slowing down and the corporate endeavours continue.

She also has triangle eyes that are alive and spirited. Cleverer people tend not to have round eyes. The spirited qi in her eyes shows energy and fire. She also has a slight double eyelid which indicates compassion and feelings despite her strong character.

Now, successful women always have fleshy and higher cheeks. The higher one’s cheeks, the more ability they have to lead big crowds of people. Chia’s cheeks are fleshy, which shows that she is outwardly an extremly powerful women. Now as it isn’t too protruding, it shows that at home, she doesn’t dominate her husband.

Rare find: Teh’s square forehead indicates that she thinks like a man.

 

Now lets look at Selangor Dredging Bhd managing director, Teh Lip Kim.

First up, you will notice the square forehead. Yup, she thinks like a man! A square forehead on a lady is rare. Only Britain’s former prime minister, Margaret Thatcher has that feature.

And look at those triangle eyes. She is shrewd and sharp. Do not mess around with this lady. She runs a tight ship and does not cut corners. You may not want her to be your boss, but you’ll be happy as her shareholder. You know she will deliver results and do a good job.

Now, as Selangor Dredging is a property company, it is only normal that we evaluate her property palace. The property palace is the area between her eyebrows and eye. The wider it is, the more one gets to generate income from properties.

Look at Teh’s property palace. It is extremely wide and spacious. She can create beautiful properties and generate lots of money not just for her, but for her housebuyers. We see this by evaluating it together with her wealth palace, the nose. For a lady, the nose doesn’t have to be extremely big, but it has to be long, at least one-third of her face.

Couple those features with her short chin, and you know that Teh’s best is yet to come. She is 46 this year, and the age point is favourably on her right cheekbone. As the age points move back to her wealth palace from 48 to 50 years, she does even better then.

Finally, let us look at Sherilyn Foong, the head of Equity Capital Markets in HwangDBS. You will immediately notice the prominent nose and the wide mouth.

As Foong is in the financial services industry, her wealth palace, the nose is very important. For her, indirect income is significant and more important than direct income, because her sort of job is deal driven. Indirect income is seen in a person’s nose wings. The wider it is, the more more indirect income she generates.

Wealth palace: Foong’s prominent nose is a sign that she is a strongwilled woman

Look at Foong’s nose.

The length is one third of her face, has wide nose wings, and more importantly, the nostrils are covered from the front. Money comes in, and money doesn’t go out. This is a face of a very savvy lady who knows how to make money.

How do you see that Foong is a driven person who gets things done? You see that in the strength of her nose. As I have said, weaker-willed women will not have strong noses.

Meanwhile, Foong’s big mouth indicates big influence. She’s got a large network of clients and contacts to ensure the deals come flowing in. So who says intellectual and successful women aren’t beautiful?

For a headstart in investments

17 December 2011 - 

JOHOR BARU: Those who want an edge in investing or buying stocks can grab a copy of The Star’s very own business writer Tee Lin Say’s book entitled Faces of Fortune.

The 147-page book teaches readers how to incorporate face-reading techniques to make lucrative business decisions.

Analysing faces: Tee at the launch of
her book at the Popular Book Fair 
at Danga City Mall.

 

Tee also analyses 20 of Asia’s most prominent tycoons to help readers get an idea on which are the most profitable stocks to invest in, in the following years.

She explained that her interest in the Chinese art of face reading or ‘mian xiang’ triggered her to take lessons from Feng Shui expert Joey Yap to go in-depth into learning about the art.

“As a business journalist, I am constantly in touch with businessmen and tycoons all over Asia, that coupled with my face reading hobby, merging the two together for my book was a natural process,” she said during the Johor Baru launch here recently.

She said that face-reading began from Song Dynasty where the emperor used the art to recruit officials.

“Back in the days, there were no resumes so the emperor used the art to read faces and pick the best candidates based on their features, which reflects a person’s characteristics,” she added.

In the book, Tee analyses faces of leading tycoons including Tune Asia Sdn Bhd chief executive officer Tan Sri Tony Fernandez, YTL Group managing director Tan Sri Francis Yeoh, CIMB group chief executive Datuk Seri Nazir Razak and SP Setia Group president and chief executive officer Tan Sri Liew Kee Sin.

“I picked 20 tycoons who have excellent Mian Xiang for my books and features to look at are the eye brows, nose, ear lobes, chin and cheeks,” she said.

The book, retailing at RM38, is now on sale at major bookshops throughout the country.

The function was also attended by state International Trade and Industry exco Tan Kok Hong, who said that the book was a good investment for those looking to invest in stocks and shares.

Written all over your face

8 November 2011 -

AS the face reflects a person’s character, it becomes a powerful tool to analyse a person’s potential over the long term, according to The Star business journalist and face reader Tee Lin Say.

Speaking at the launch of her book ‘Faces of Fortune — The 20 Tycoons to bet on over the next 10 years’, Tee said the practice of face reading originated in medieval China.

Ancient art for modern audience: Tee showing off 
her new book 'Faces of Fortune' during the launch 
at Queensbay Mall.

 

By reading facial features, she believes one can foretell a person’s destiny based on their current actions.

“You get to know what it takes to be a tycoon. Maybe you have it in you too,” she said during the event at the Borders bookstore in Queensbay Mall in Penang recently.

Tee reveals that through the course of her decade-long writing career, she had been privileged to meet many successful tycoons, noting that most of them possess strong facial features.

“I’ve always been inspired by entrepreneurs — people who come from nothing and achieve big things,” she said.

Advising those lacking the requisite facial features against plastic surgery, Tee points out that one merely needs to change one’s attitude towards life, and their face will change with it too.

“Just like in feng shui, all must be balanced,” added Tee, who picked up her face reading skills three years ago after enrolling at the Master Academy of Chinese Metaphysics.

The academy’s founder, Joey Yap, in the foreword of the book, praises Tee’s gift for face reading, saying that her book takes everything from the classic practice and lays it down in a way that modern audiences will understand.

“The book aims to teach readers how they can use face reading when deciding to go ahead with potential investments, ultimately letting them make safer and more profitable decisions,” Yap said.

“The face gives a lot of secret information away and reading a face properly is the next best thing to mind reading.

“By understanding those around us more fully, we can seek to make better connections, decisions and investments,” he said.

The book, which is Tee’s first, covers studies of the 20 most prominent tycoons in Asia so readers can see how relevant the system is in the modern world, and what it makes these tycoons so successful.

The 150-page book is now on sale at major bookshops throughout the country, priced at RM38.

Also present at the launching was Tan Sri Tan Kok Ping, president of the Penang Chinese Chamber of Commerce.

Look before you leap in stock investing

25 July 2011 -

This is the last of a three-part series featuring extracts and information from Faces Of Fortune, a new book that ‘reads’ the faces of 20 of Asia’s most prominent tycoons.

UNDERSTANDING why we behave the way we do has never been more important in business than now. Time and again, behaviourists have pointed out that, in a given situation, people continuously react in the same way.

Success in investments does not correlate with IQ, What is needed is the ability to control the impulses that often get people into trouble in investing.

Why? Because the stock market, with its allure of easy money and fast action, impels people into senseless mismanagement of their hard-earned money.

So how does one decide which stock or company to bet on?

In Faces Of Fortune, author Tee Lin Say uses mian xiang (face reading) to pick out 20 of Asia’s most prominent tycoons, and then explain why investors should place money on their companies over the next 10 years.

Tan Sri Francis Yeoh, YTL Group

He recently told Malaysians to say “Yes” to YTL Communication Sdn Bhd’s 4G wireless broadband service.

Who hasn’t heard of Tan Sri Francis Yeoh, head honcho of the YTL Group of companies, who has his hand in businesses involving power, utilities, cement, construction, real estate, information technology and leisure?

YTL Group’s Tan Sri Francis Yeoh.

 

The group has grown multi-fold from just a construction firm founded by his father, Yeoh Tiong Lay, some five decades ago.

Although Yeoh senior built up the company to a respected level, it wasn’t until Francis (as he is popularly known) – the eldest of his seven children – introduced power and utilities to the stable that it began to draw investor interest.

So, among his seven listed companies, which one should we pay close attention to?

If you knew face reading, the answer is simple enough – YTL Land Bhd.

When it comes to gauging how many properties a person can amass in his lifetime, we always look at his Property Palace (located between the eyebrow and eye), together with the Wealth Palace (the nose).

Can you see how wide Francis’ Property Palace is? He also has an extremely favourable Wealth Palace – it is long and bulbous, and the nostrils are not visible from the front.

His nose wings are also wide, indication of a strong ability to generate plenty of income, and not just from core channels. He clearly has the makings of a successful property developer.

Francis also has what is called “chicken beak ears” (commonly associated with thinkers) – the top part is much larger than the bottom. These ears show that he thrives in fields that involve technical details.

He is very careful and may often ask “unnecessary” questions or be unduly anxious about his work. But, at the end of the day, the results he produces tend towards perfection.

Francis is now 57, or 58 in Chinese years. Over the next few years, his age points will move to his mouth, which looks favourable. The size of his mouth corresponds with the scope of his influence and success.

So it really isn’t just talk. He is likely to succeed in turning Sentul in Kuala Lumpur into something akin to New York’s SoHo district!

Tan Sri Tony Fernandes, AirAsia Group

Last month, AirAsia Bhd ordered 200 new A320s worth some RM54.6bil – the largest airline order ever. An analyst says the move will help it become the second largest carrier in the world, after Southwest Airlines.

AirAsia’s Tony Fernandes

 

Are we surprised that AirAsia has inked this deal?

No! Based on the face of its flamboyant group chief executive officer, Tan Sri Tony Fernandes, no one comes close to nudging him off his pole position.

Fernandes, who is also the founder of Tune Air Sdn Bhd, introduced the first no-frills airline to Malaysians using the tagline, “Now everyone can fly”.

The former record company executive had to mortgage his house, dump in all his savings and rope in a few friends as investors, to set up AirAsia.

What is in his face that shows his enterprise?

First up, Fernandes’ nose is long and broad, and his nose wings (which represent age point 49 and 50) are sturdy. This is assurance of stability in character and wealth.

A big nose denotes a person with a big ego, someone who is very sure of himself. Fernandes, who will be 48 in 2012, or 49 in Chinese years, is definitely ambitious and has an unwavering belief in his ideas – he had forged ahead with AirAsia even when everyone thought he would fail.

Character-wise, he is magnanimous and honourable. The Chinese would say he has “no poison in his heart”.

In mian xiang, the main source of one’s wealth is seen in the nose tip, while nose wings typically show one’s ability to amass wealth through multiple streams. As Fernandes’ nose wings are wide, he will flourish in his other ventures, although his core business will continue to make the most money.

You will notice that his eyes are small and long – they appear as two streaks of light peeping above his chubby cheeks.

Well, these eyes have it. They show that he is capable and determined – give him any task and he will complete it to the best of his ability. They also “speak” of his foresight when it comes to planning ahead.

Fernandes’ eyes also reveal a touch of cunning. But this should not be viewed negatively; one could even say that this characteristic has helped him make AirAsia the best budget airline in the region.

Tan Sri Lim Kok Thay, Genting Group

The late Tan Sri Lim Goh Tong took seven years to complete the construction of Genting Highlands Resort, which opened in 1971. Four decades on, the Genting Group has evolved into a multibillion ringgit gaming entity, with operations in Malaysia, Singapore, Britain and the United States.

Its latest project is a resort in Miami, which came after the company won the bid last August to build a video lottery facility at the Aqueduct Racetrack in New York City.

Genting Group’s Tan Sri Lim Kok Thay.

 

At the helm of the Genting empire is Lim’s second son, Tan Sri Lim Kok Thay. What is it in the latter’s face that shows the group will continue to flourish?

The answer clearly lies in Kok Thay’s eyebrows. He has what is termed “double eyebrows”, which are very rare. On a leader, they are an assuring sign that he will succeed in whatever he sets out to do.

Kok Thay will be 60 in 2012, or 61 in Chinese years. The age point for 61 is the centre of the lower lip, also known as the Cheng Jiang.

Kok Thay’s position 61 is smooth, with no indentations or scars. Furthermore, it is complemented by a very wide mouth; that alone works in his favour. Furthermore, his lips are thick and have clear borders.

These physical attributes confirm what is already evident – he is influential and has the required skills to take his organisation to the next level.

His big mouth also indicates that by nature, he is energetic and ambitious, and sets high targets for himself. More importantly, he has the stamina and passion to drive his aspirations.

Anyone with such a large mouth would surely want to be in control. In Kok Thay’s case, he is likely to succeed. We say this because he has an extremely strong chin, which is not only broad but protruding, and a very favourable Wealth Palace; his nostrils are covered and his nose tip dips downwards.

Thus, we are convinced that Genting’s plans to become a much larger entity are rock solid.