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A retailer’s features

“If you want to succeed, you have to experience failure. To me, the worst people in the world are those that neither succeed nor fail. These people don’t do anything and accomplish nothing. The second-worst types are those that continuously fail. They never learn from their mistakes and never succeed.” —

Tadashi Yanai, Uniqlo founder,
president and CEO

How did Uniqlo become one of the hottest retailers in town?

The basic, anti-style clothing, which comes in a rainbow of colours is flying off the racks and is fast becoming a staple for urbanites.

The appeal in its affordable essential goods is overwhelming and it has literally invaded the fashion world by storm with its utilitarian styles.

Today, it has become almost ritualistic and habitual for people to pick out their Uniqlo pants, jeans, shirts and polo tees in a myriad of colours.

It is perhaps the only store where a Plain Jane and her not so plain best friend are able to shop in harmony.

Tadashi: I want to overtake fashion retailer Zara.

There are currently approximately 981 Uniqlo stores worldwide.

While Uniqlo has been in Japan since the 1980s, only in the last few years has it been opening stores in the fashion capitals of London, Paris, Moscow and Shanghai.

Here in Malaysia, we have stores in Fahrenhait 88, Setia City Mall, Midvalley Megamall, and 1Utama.
So not surprisingly, Uniqlo’s founder Tadashi Yanai is Japan’s richest man and is estimated to be worth some US$10bil (RM31bil) according to Forbes magazine.

Tadashi has been quoted about his ambition to overtake Spain’s Inditex, which owns Zara, to become the world’s largest clothing retailer. Tadashi hopes to be the biggest retailer in the world by 2020.

He was quoted as saying that he wants to overtake fashion retailer Zara by then, with targets of US$50bil in revenue and operating profits of US$10bil.

So how did Tadashi transform so many of us into “Uniclones”?

The “retailer” in his face literally shines! His face is practically glowing, implying that the qi is healthy. This is an obvious indicator of a person who is lively, alert and ready to capitalise on opportunities.

First of all Tadashi has an “inverse-triangle” face. People with such faces are always creative, imaginative and are deep thinkers.

You will notice that many fashion designers, artists and scientists have this sort of face. Money is not foremost on their minds, unlike say a money manager.

In Tadashi’s case, the money is simply a by product of his inventive and original thoughts. As the triangle face denotes thinking prowess, we can see how he found the ingenuity to join forces with Japanese chemical company Toray Industries to create its super successful winter range, Heattech.
The non-bulky fabric of Heattech uses a mixture of milk proteins and air pockets to retain heat yet remain soft and light.

It has been a hit and more than 40 million Heattech pieces have been sold.

Tadashi also has eyebrows that are curved upwards. Apart from showcasing his temper, (well who can blame him, as he’s way ahead of us!) it reveals someone with strong powers of observation and vision.
People with such eyebrows are typically blessed with artistic talent. In Tadashi’s case, it is fashion. Or perhaps, the talent of mass selling basic pieces in a melange of colours.

Tadashi’s ability to relate to people, to understand what they want and transform that into something material is very evident from his well formed earlobes and thick lower lips.

Firstly, all hedonistic people always have thick lips and fleshy earlobes.

People with such features are never boring and will not just be happy to maintain the status quo. That is also why, most tycoons have this feature. They are physically passionate, compassionate and always desire to achieve more.

The earlobes and lower lips show that Tadashi gains a lot of comfort and satisfaction through real material wants and needs. In the material sense, he is very adept at knowing what makes a person tick or how to make a person feel good. His forehead is high, which shows wisdom and high intellect.

He also has a round forehead which denotes of a person who is more idealistic than practical. This idealism however is balanced by his long, small eyes, which show that Tadashi is a shrewd character who has done his math before taking his giant leaps.

You will also notice that Tadashi’s nose wings aren’t exactly wide.

I have said before that rich people should always have wide nose wings, as this implies the ability to generate indirect income.

In the face, the bulb of the nose is the main source of income, usually a person’s salary.

Meanwhile, the nose wings show income generated from different sources, typically investments.
Successful people in the investing fraternity should always have wide nose wings, as they are using other people’s money to make more money. People who invest in properties and stocks typically have wide nose wings, as this shows that “money works for them” rather than the other way round, when a person is salary driven.

In Tadashi’s case though, he is a retailer, and all of his wealth should be coming from Uniqlo. A retailer is not an investor or a dealmaker. While a retailer is driven by wealth, the money is a byproduct of his creativity and ability to see what others want.

That is why, it does not really matter if Tadashi’s nose wings aren’t exactly wide.
So here we have it. The face of a darn good retailer.

Face time: Face Shui activities for the month included speaking to Sime Darby Bhd’s Gen-Ys on face reading. We had loads of fun.
 
Face tracker: I have read the face of Hibiscus Petroleum Bhd managing director Dr Kenneth Pereira and written my analysis on a piece of paper. My readings are now locked away in a secret safe. Whether I am right or wrong, I will reveal my forecast one year from today. Do keep track of Pereira’s moves.

Reading them right

Last Tuesday, the Employees Provident Fund (EPF) invited me to speak for their Annual EPF Brokers Dinner 2012.

Featuring some 180 brokers who are on EPF’s broking panel, the evening saw big players in the Malaysian financial and broking sector such as Maybank Investment Bank Bhd and its CEO Tengku Datuk Zafrul, CIMB Investment Bank Bhd chief executive officer Datuk Charon Wardini Mokhzani, K&N Kenanga Holdings Bhd group MD Chay Wai Leong and Hong Leong Investment Bank CEO Lee Jim Leng
 

 In action: Tee delivering her talk with host Anthony Lee of JLPW Communications during EPF’s Broking Dinner.
 
The EPF had tasked me to read the faces of its head honchos — its chairman Tan Sri Samsudin Osman, CEO Tan Sri Azlan Zainol and its deputy CEO Datuk Shahril Ridza Ridzuan.

The evening went well, with the brokers breaking into fits of laughter, especially when I read the faces of the three EPF bosses. The interactive session was equally fun, as we tested the brokers on how well they knew the bosses. Many of the brokers were witty in their answers, and this got the crowd continuously roaring with laughter.

I started off the evening by telling the crowd how to identify the features of a good broker. Were these brokers who serviced the EPF really good or were they merely buying boring blue chips for their portfolios? Or were some of them too aggressive and buying stocks that ended up in the Practise Note 17 category?

What a good broker looks like.

A good broker definitely needs to generate strong indirect income, as he is supposed to be making money from the stockmarket. Furthermore, he needs to be able to do sales and bring in client accounts. Thirdly, he needs to have strong connections. He needs to know what is happening in the market, and who the key players are.

Lastly, he needs to be creative. This is so that he can identify sweet spots in the market, undervalued stocks and the next big thing in investment opportunities.

In face reading, the nose is the Wealth Palace. While the centre of the nose bulb is the main wealth palace, it is the nose wings that shows one’s ability to generate indirect income. The wider the better. If the width is not equal, where one side is wider than the other, then this indicates inconsistent flow of income.

Tan Sri Samsudin Osman: EPF chairman
 
In terms of doing sales, a nice and big mouth is extremely inportant. This is because the mouth signifies one’s ability for wealth and to influence others — bigger mouth, bigger say. A broker with a small mouth will never be able to sell his ideas. His verbal prowess is also seen in the shape of the mouth. We like a mouth that is flagged and has nice borders.

As for connections, which are of paramout importance, we see that in the eyebrows, also known as the Siblings Palace. The longer and thicker one’s eyebrows, the better the persons connections. The higher one’s eyebrows, the higher one’s success in life.

Sparse eyerbrows tell of a character that is relatively laidback. If the eyebrows are sparse only towards the end, then this indicates outflow of money, which means this broker is losing more money than he makes!

Meanwhile, creativity is seen in the Life Palace, which is the space between the eyebrows. We like a space that is broad and fleshy, one where you can at least put two fingers. This shows character, one who is open minded, optimistic and ready to take on new ideas in the market.

During the interactive session at the dinner, we tested how well the brokers knew the EPF bosses. Subsequently, I gave my own answers based on face reading. Below are some of the questions we asked the brokers that evening.

Off the faces of the three EPF bosses, who is the most flamboyant and suave? Who is the most charming with the ladies?

Answer: Tan Sri Samsudin
Look at those “peach blossoms” extending from his eyes! They are long and he has three of them! He definitely has charm and a way with the ladies.

Furthermore, Samsuddin has ears that protrude, which also indicate an extroverted character. This is an adventourous man who adores the limelight and loves being told he is awesome.

You will notice the plumpness of his earlobes and how they point towards the mouth. This is known as the “double pearl facing the sea ears”.

Datuk Shahril Ridza Ridzuan: EPF deputy CEO
 
People with this type of ear always have supportive people to help them achieve their life goals or what they want to do. Interestingly, success always comes through women. Whether it is by doing women’s business or being helped by women to get a deal done.

Who can generate the most indirect income?

Answer: Datuk Shahril
This is easily seen from his Wealth Palace, the nose. It is long, broad and thick. And more importantly, the nose wings are extremely wide. His wings are almost doing a split! Furthermore, from the front, you cannot see his nostrils, which indicates no leakage to the Wealth Palace. The EPF definitely did the right thing hiring Shahril. 

Who is most public-service oriented? Who cares more about altruism, and when he sees unfairness, is more compelled to do something?

Answer: Tan Sri Azlan
First of all, he has a long face. In Mian Xiang, an oblong face is of the metal element, which represents righteousness and high principles.

Tan Sri Azlan Zainol: EPF CEO
 
He has also what you call the “four character mouth”, where the thickness of the upper and lower lip are almost the same. While the upper represents emotion, the bottom represents material gratification. Most men do not have thick upper lips.

This shows that Azlan is very strong on sentiment and empathetic towards others. Among the three, he is the one who is most sentimental. He can soften and be kinder. You also see this in his eyes. Of the three, the qi from his eyes is the kindest. This is a comradeship sort of guy.
 
Who is the most conservative?

Answer: Tan Sri Azlan
Of the three, the length of the eyebrows is the longest. Apart from being the Siblings Palace, the eyebrows also indicate stamina and perseverance. The shorter the eyebrows, the more one reacts to their gut feel.

Interestingly, Azlan also has the Visionary Line on the Life Palace — the lines look like a triangle between the eyes

It’s called the visionary line because it reflects people with a strong connection between the left and right sides of the brain. Although sentimental, he thinks logically and see two sides of the argument.

Who is the deepest thinker and the most secretive?

Answer: Datuk Shahril.
Look at those small and long eyes. He’s definitely goal oriented, very resolute and focused. The smaller one’s eyes, the more they do not reveal. They keep their cards very close to their chest.
The long eyes shows a person who is very capable, determined and can handle anything you put on their plate

This is the sort of person who is far sighted with solid plans for the future. He probably mapped out his life goals when he was 20.

Whose temper is slowest to rise? 

Answer: Tan Sri Samsudin
He has “Eight Character eyebrows”, which are eyebrows are that curve downwards. This is the opposite of the Warrior’s eyebrows which curve upwards and immediately gives a person an aggressive look. Samsudin tries to be nice to people. He makes peace and not war.

A story to tell

AS children, we relished listening to bedtime stories told by our parents. As we grow into adulthood, this supposedly childish longing does not disappear with age. The draw towards stories is just as strong, but is outwardly masked by maturity and politeness.

Daniel Comar ... ‘Too much information should not be given to the audience.’

However, it is only human nature to be drawn to stories, and story-telling is increasingly becoming an important tool in the world of advertising and marketing.

In positioning a brand, advertisers are beginning to realise that people react more to stories than the products. This was the main theme that resonated during the Effie Effectiveness Bootcamp 2011 last week. Star Publications (M) Bhd was the knowledge partner, while Malaysia External Trade Development Corp (Matrade) was the sponsor.

Since its introduction in 1968, Effie has become recognised by agencies and advertisers as the pre-eminent award in the communications industry.

The Effie Awards is the only global award that honours achievement in meeting and exceeding marketing communications objectives, with a focus on effective campaigns.

Argonauten G2 and G2 Germany executive of planning director Judd Labarthe says for story-telling to be effective, it has to be appealing to people's right side of the brain.

“The right side of the brain is related to artistry, empathy, inventiveness and big picture thinking. This is the conceptual age. Human beings naturally want to work through stories. Stories are how we remember things,” said Labarthe.

That is why Labarthe says that story-telling and managing brands make a natural fit. People do not buy products. They buy stories.

“Too many marketeers still believe that they can argue their customers into buying a product. This thinking is only on an intellectual basis. People are not inspired by reason alone. It is emotions that inspire,” he said.

He added that for story-telling to be more effective, marketeers should first pose the “wrong” questions. For instance, who may hate my brand? Who is my brand not for?

OgilvyAction Asia Pacific executive creative director Daniel Comar says marketeers must ask themselves what is their main storyline.

“Establish a clear and bold challenge. Raise the stakes. Prioritise, simplify and make sure the results link back to the main challenge. Then write the script,” he says.

He also reminds participants of some deadly sins to avoid in story-telling.

“The idea cannot be boring and lacking in drama. The plot cannot be confusing, and too much information should not be given to the audience,” says Comar.

AirAsia X Bhd chief executive officer Azran Osman-Rani says ultimately, no great marketing campaign will ever compensate for an average product.

“The most important thing is your product. It has to stand out and be different. No matter how exciting your story is, it will not sell if your product is not exciting or unique.”

In AirAsia X's case, how was its product unique?

The destinations are the same, the pilots were the same and so were the planes. The difference was the ability to fly at a much lower rate. The breakthrough came through a key customer insight.

“All airlines were flying at a low utilisation rates. Airlines were flying only 12 out of 24 hours a day. They were serving the premium customers. So the airlines had to fly their premium customers at their convenience,”

“However, most people fly not because of convenience, but because of price! People make decisions differently ... When everyone is moving one way, that is a sign there is an opportunity to stand out and do something else,” says Azran.

He adds that normal airlines wait for people to come to them.

“Don't ever wait for customers to come to you. Forget market share. Find that space,” he says.
Azran adds that the difference is not in the idea, but in the execution. “A great ad cannot sell a mediocre product, especially if the execution is bad. You must win people over and over again. If you make mistake, react quickly. Don't waste time finger pointing.”

Star executive director and chief operating officer Ho Kay Tat says print remains a very effective media to reach out to the audience. The newspaper remains a very effective mode of communicating with our customers.

“Nonetheless we must learn to play with all the new instruments,” Ho said during his speech.
He added that the industry was revolutionising fast, mainly due to the technology.

“A journalist today has to be a multi-tasker. The journalist has to sometimes write and file his story from his Blackberry or laptop. It's not easy but we have to do it. Due to the changes in technology, there are tremendous challenges for the media industry. Here in The Star, we have been adapting and adopting,” says Ho.

The Malaysian Effie Award 2011 season has begun and the call for entries are underway, with the closing deadline in July 8.

CIMB Corporate Day 2012

JAN 5 2012 –

Upcoming Face Reader and author of Faces of Fortune: The 20 Tycoons To Bet On Over The Next 10 Years, Tee Lin Say unveiled the top five Premier’s in ASEAN based on their facial features to a crowd of 450 fund managers during CIMB Bank Bhd’s 2012 Corporate Day themed: ‘The Will To Transform’.
The top 5 Premiers in ASEAN based on their face ranking are:

1.       Singapore’s Prime Minister, Lee Hsien Loong
2.       Malaysia’s Prime Minister, Datuk Seri Najib Razak
3.       Philippines President, Benigno Aquino III
4.       Indonesia’s Prime Minister, Susilo Bambang Yudhoyono
5.       Thailand’s Prime Minister, Yingluck Shinawatra


It was a very lively session that saw the crowd constantly in laughter when Tee interacted with the crowd to describe what a rich man looks like.

In one instance, she poked fun at men with overly big noses, saying that such men only had their wives thinking they were clever, while everyone else did not. 

The crowd again burst into laughter when Tee said that women with overly big mouths drove their husbands to bankruptcy by eating too much. 

In picking the Top 5 Premiers of ASEAN, Tee said she looked out for certain features that were crucial for a Premier to execute policies as well as being compassionate and inspiring.

“We are not looking for the face of a tycoon, or a Mother Theresa or a face of a beauty queen. We want somebody who is clever, trustable, compassionate and has the support of his staff to help him execute his policies,” said Tee.

She said that it was extremely hard to find fault with Singapore Premier’s face Lee Hsien Loong’s face.

“That is one iconic face. The eyes are alive and extremely spirited. There is both academic intelligence and romantic creativity in his face. During an economic downturn, he is the best person to drive the economy towards a soft landing. When the economy recovers, he will be the first person to engage into first gear. Singapore will do well,” she said. 

Tee likes Najib’s face because at his current Chinese age of 61, right up to 67, these age points are in his lower lips. 

“Najib’s best feature is his lower lip, and his age points are all here now and for the next 6 years. In fact he will shine brighter at 66 and 67, when the age point goes to his lip edges,”

Long lip edges shows that Najib is a good negotiator and gets the better side of the bargain. He will be able to get his way, and his policies are likely to bear fruit. 

Meanwhile the Philippines President, Benigno has the best face to counter corruption. 

“The lips are balanced and thick. The head is also longer rather than wider. This is a person who is magnanimous and very altruistic. He is a very suitable person to resolve the corruption problem in Philippines,’ said Tee. 

As for Bambang’s face, Tee says that it is overall a great face with lots of respectability and nobility. Bambang is obviously well liked by the people. However the eye qi is slightly weakened, indicating that if great opportunities were to come to Indonesia, Bambang may not be in the greatest place to capitalize on it. 

Yingluck takes 5th place mainly because of the low forehead and sharp chin. A low forehead is an extremely good feature for an executor, but not so ideal for a Prime Minister who needs to generate the new policies and innovative ideas. The sharp chin also indicates occasional bouts of indecisiveness.

“She’s definitely a beautiful women and has a good face in terms of wealth and prosperity. However, in fulfilling the criterias of a Prime Minister, there are a few features which are lacking,” said Tee.


My first speech during JY's mid year talk 2011

31 July 2011 -


Joey Yap’s mid year talk on July 31st 2011 was pretty much a momentous moment for me. While that wasn’t the official launch of my book Faces of Fortune, it was going to be the first time my book went on sale, and also my first time addressing a public crowd on Face Reading.


Joey’s talks in KLCC Convention Centre typically attracts a crowd of some 2,000. Of all the talks I have given, this is by far the scariest! Speaking to a crowd of 2,000 is a lot more hostile compared to a crowd of 200.

Joey was going to give 15 minutes to speak about my book, and I had already chosen 5 tycoons to speak about. 

I spoke during the afternoon session, and it honestly went really well! The crowd was intrigued . . I don’t mean to blow my trumpet, but there was pure silence as everyone was transfixed on my delivery ( :

I guess the topic was something very different too. This was the first time I was speaking on face reading – and actually telling the crowd to use it as a tool to evaluate a person’s fortune. 

For that day, all my books sold out. This was also the first time I had people coming up to me for autographs and photo opportunities. How surreal! Opportunities such as these only happened because of the trust and guidance my mentor Joey Yap had in me. Thanks Joey! 


Lin Say Launches 'Faces of Fortune' at MPH

17 August 2011 -


Tee Lin Say officially launched her first book, Faces of Fortune: The 20 Tycoons to Bet on Over the Next 10 Years, at MPH Bookstores in Mid Valley Shopping Centre, Kuala Lumpur, on August 17. The book launch, which began at 3pm, saw a large turnout of invited guests, customers, colleagues, friends and family of the author coming out to support her.
Gracing the event were Tan Sri Liew Kee Sin, the CEO of S P Setia Berhad, and Top Glove Corp Bhd's founder, Tan Sri Lim Wee-Chai. Both were also featured as two of the twenty tycoons in Lin Say's book.

"The book has embarrassed me tremendously." Tan Sri Liew joked during the launch, which brought much laughter from the crowd. He went on to explain that these days, he noticed people attempting to study his face wherever he went.

Despite the attention, Tan Sri Liew, along with Tan Sri Lim, both congratulated Lin Say for a job well done on the book.

Joey Yap, Lin Say's mentor, had praised on her efforts and hard work she had put in for over a year, researching and writing the book. "It is good to see that she is able to put a Chinese Metaphysics science (Face Reading or Mian Xiang) into something relatable in real life."

The Star's Group Chief Editor, Datuk Seri Wong Chun Wai, also commended Lin Say for bringing something new to the market, a book that combines the art of Face Reading and business.

"You can judge a book by its cover, if you know how," said Lin Say as she explained about Face Reading. She went on to say that human nature does not change in one second, and the face can reflect a lot about a person.

Being a business journalist with the Star Publications (M) Bhd for almost ten years gave Lin Say the opportunity to meet and interview the twenty tycoons featured in her book. She had narrowed down to these tycoons as they have good Mian Xiang features for the next ten years - thus, giving her book a unique angle for investors looking to bank-in on the companies lead by these tycoons in the next decade.

During the book launch, Lin Say also gave a quick Face Reading demonstration on several tycoons, namely IOI Corp Group's Tan Sri Lee Shin Cheng, CIMB Group Holdings Bhd's Datuk Seri Nazir Razak and YTL Group's Tan Sri Francis Yeoh Sock Ping.

A book signing session was also held at the end of the event.